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info@corporatemagic.com

Brand Guide

Brand system

A compact reference for presenting Corporate Magic with clarity, consistency, and the same precise visual language used across the site.

Use this guide when building presentations, proposals, event graphics, and digital touchpoints.

The evolution

Built on our legacy. Refined for what’s next.

Official brand direction

The evolution of the Corporate Magic brand continues. The refresh keeps our core colors and DNA intact, but sharpens them with new intensity and presence. Our brand has always been about creating unforgettable moments, and the updated look reflects that same energy.

Clean lines

Create clarity and set a confident tone.

Stronger contrast

Build intensity, presence, and impact.

Bold voice

Show up consistently, confidently, and always with impact.

Logo

The mark balances clarity with motion.

Primary lockup

Use the full lockup when the brand needs immediate recognition, especially on light or neutral backgrounds.

Compact lockup

Use the compact presentation where a smaller brand signature is needed inside tight layouts.

Contrast use

Reverse the wordmark on deep black panels while preserving the cyan motion accent.

Why the name?

In 1986, during the Coca-Cola Centennial celebration, Roberto Goizueta—then Chairman, Director, and Chief Executive Officer of The Coca-Cola Company—summed up the work of Jim Kirk and his team with a simple but unforgettable statement: “They’re amazing. It’s hard to describe what they do. They just make Corporate Magic!” Those words became more than a compliment—they became the company’s name and have guided its purpose ever since. For more than four decades, Corporate Magic has continued to create experiences that are difficult to define but impossible to forget, carrying forward the standard of creativity, innovation, and excellence that inspired its name.

Corporate Magic team and performers gathered onstage beneath a large Coca-Cola sign during the 1986 Coca-Cola Centennial celebration.

Primary colors

A working palette built for stage, beam, cue, and signal.

Stage

CMYK 0 0 0 10 · RGB 230 231 232 · Hex E6E7E8

Beam

CMYK 0 0 0 30 · RGB 188 190 192 · Hex BCBEC0

Cue

CMYK 70 15 0 0 · RGB 39 170 225 · Hex 27AAE1

Current

CMYK 0 0 15 70 · RGB 109 110 113 · Hex 6D6E71

Shift

CMYK 0 0 0 100 · RGB 35 31 32 · Hex 231F20

Signal

CMYK 89 58 35 25 · RGB 37 95 124 · Hex 255F7C

Typography

Montserrat: A Typeface Built for Clarity and Confidence

Why Montserrat?

Montserrat was designed by Argentine graphic designer Julieta Ulanovsky in 2011. Inspired by the historic hand-painted signs, architectural lettering, and storefront typography of Buenos Aires’ Montserrat neighborhood, she set out to preserve the character and craftsmanship of a disappearing visual heritage through a modern typeface. That philosophy closely aligns with Corporate Magic’s own story of honoring an enduring legacy while continually evolving for the future. Montserrat’s bold geometric forms, exceptional clarity, and timeless simplicity provide a confident voice that reflects our commitment to thoughtful design, clear communication, and enduring creative excellence.

Montserrat Medium · Heading/H1

Bold visions.

Use for page openings and major statements.
Recommended height: 110px.

Montserrat Medium · Heading/H2

Next-Level Event Production

Use for section titles and brand-guide category headings. Recommended height: 60px.

Montserrat Medium · Body copy

Corporate Magic creates moments that feel precise, energetic, and unforgettable without adding unnecessary noise.

Use calm body text to let imagery, spacing, and hierarchy do the work. Recommended height: 18px.

Primary typeface

Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011. Inspired by historic signage in the Montserrat neighborhood of Buenos Aires, it gives the brand a clean, modern, and confident voice.

Headline

Large, open, and confident for high-impact brand statements. Recommended height: 110px.

Subhead

Spaced and emphatic for section labels and secondary emphasis. Recommended height: 60px.

Body

Clear, rhythmic, and easy to scan across presentations and web pages. Recommended height: 18px.

Need our brand assets?

Brand assets are available upon request to approved partners, clients, and members of the media.