Brand Guide

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Brand system

A compact reference for presenting Corporate Magic with clarity, consistency, and the same precise visual language used across the site.

A compact reference for presenting Corporate Magic with clarity, consistency, and the same precise visual language used across the site.

Use this guide when building presentations, proposals, event graphics, and digital touchpoints.

Use this guide when building presentations, proposals, event graphics, and digital touchpoints.

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The evolution

Built on our legacy. Refined for what’s next.

Official brand direction

The evolution of the Corporate Magic brand continues. The refresh keeps our core colors and DNA intact, but sharpens them with new intensity and presence. Our brand has always been about creating unforgettable moments, and the updated look reflects that same energy.

Clean lines

Create clarity and set a confident tone.

Stronger contrast

Build intensity, presence, and impact.

Bold voice

Show up consistently, confidently, and always with impact.

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Logo

The mark balances clarity with motion.

Primary lockup

Corporate Magic logo for light backgrounds

Use the full lockup when the brand needs immediate recognition, especially on light or neutral backgrounds.

Compact lockup

Corporate Magic logo for light backgrounds

Use the compact presentation where a smaller brand signature is needed inside tight layouts.

Contrast use

Corporate Magic logo for dark backgrounds

Reverse the wordmark on deep black panels while preserving the cyan motion accent.

Why the name?

Why the name?

In 1986, during the Coca-Cola Centennial celebration, Roberto Goizueta—then Chairman, Director, and Chief Executive Officer of The Coca-Cola Company—summed up the work of Jim Kirk and his team with a simple but unforgettable statement: “They’re amazing. It’s hard to describe what they do. They just make Corporate Magic!” Those words became more than a compliment—they became the company’s name and have guided its purpose ever since. For more than four decades, Corporate Magic has continued to create experiences that are difficult to define but impossible to forget, carrying forward the standard of creativity, innovation, and excellence that inspired its name.

In 1986, during the Coca-Cola Centennial celebration, Roberto Goizueta—then Chairman, Director, and Chief Executive Officer of The Coca-Cola Company—summed up the work of Jim Kirk and his team with a simple but unforgettable statement: “They’re amazing. It’s hard to describe what they do. They just make Corporate Magic!” Those words became more than a compliment—they became the company’s name and have guided its purpose ever since. For more than four decades, Corporate Magic has continued to create experiences that are difficult to define but impossible to forget, carrying forward the standard of creativity, innovation, and excellence that inspired its name.

Corporate Magic team and performers gathered onstage beneath a large Coca-Cola sign during the 1986 Coca-Cola Centennial celebration.

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Primary colors

A working palette built for stage, beam, cue, and signal.

Stage

CMYK 0 0 0 10 · RGB 230 231 232 · Hex E6E7E8

Beam

CMYK 0 0 0 30 · RGB 188 190 192 · Hex BCBEC0

Cue

CMYK 70 15 0 0 · RGB 39 170 225 · Hex 27AAE1

Current

CMYK 0 0 15 70 · RGB 109 110 113 · Hex 6D6E71

Shift

CMYK 0 0 0 100 · RGB 35 31 32 · Hex 231F20

Signal

CMYK 89 58 35 25 · RGB 37 95 124 · Hex 255F7C

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Typography

Montserrat: A Typeface Built for Clarity and Confidence

Montserrat Medium · Heading/H1

Bold visions.

Bold visions.

Bold visions.

Use for page openings and major statements.
Recommended height: 110px.

Montserrat Medium · Heading/H2

Next-Level Event Production

Use for section titles and brand-guide category headings. Recommended height: 60px.

Montserrat Medium · Body copy

Corporate Magic creates moments that feel precise, energetic, and unforgettable without adding unnecessary noise.

Use calm body text to let imagery, spacing, and hierarchy do the work. Recommended height: 18px.

Headline

Large, open, and confident for high-impact brand statements. Recommended height: 110px.

Subhead

Spaced and emphatic for section labels and secondary emphasis. Recommended height: 60px.

Body

Clear, rhythmic, and easy to scan across presentations and web pages. Recommended height: 18px.

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Photography

Capturing the Moment

The best shot

The best shot

Photography is more than documenting an event—it is preserving the emotion, energy, and craftsmanship behind every Corporate Magic experience. Every image should tell a story, revealing the scale of the production, the authenticity of the audience response, and the details that often go unseen. Great photography allows our work to live well beyond the closing curtain, becoming a lasting reflection of the moments we create.

Our imagery should balance dramatic wide-angle views with intimate, human moments. Showcase bold staging, lighting, scenic design, and production value while capturing genuine interactions between presenters, performers, clients, and attendees. Every photograph should feel purposeful, authentic, and emotionally engaging—reflecting the creativity, precision, and excellence that define the Corporate Magic brand

Photography is more than documenting an event—it is preserving the emotion, energy, and craftsmanship behind every Corporate Magic experience. Every image should tell a story, revealing the scale of the production, the authenticity of the audience response, and the details that often go unseen. Great photography allows our work to live well beyond the closing curtain, becoming a lasting reflection of the moments we create.

Our imagery should balance dramatic wide-angle views with intimate, human moments. Showcase bold staging, lighting, scenic design, and production value while capturing genuine interactions between presenters, performers, clients, and attendees. Every photograph should feel purposeful, authentic, and emotionally engaging—reflecting the creativity, precision, and excellence that define the Corporate Magic brand

Corporate Magic event space with banquet tables set beneath purple stage lighting
Corporate Magic live event stage illuminated by dramatic overhead beams
Corporate Magic performance stage with blue concert lighting and aerial visuals
Corporate Magic conference audience seated for a presentation

On Brand?

To request Corporate Magic brand assets, discuss a collaboration, or inquire about joining our network of photographers and designers, please contact us.

To request Corporate Magic brand assets, discuss a collaboration, or inquire about joining our network of photographers and designers, please contact us.