ARLINGTON, Texas — 2013 — Corporate Magic designed and produced an extraordinary black-tie celebration at AT&T Stadium honoring multiple milestones for the Jones family, including the 50th wedding anniversary of Jerry and Gene Jones, their 70th birthdays, and the 90th birthday of Jerry’s mother, Arminta Jones.

Held in the exclusive Legends Club at AT&T Stadium, the event brought together family, lifelong friends, business leaders, sports figures, entertainers, and prominent guests from across the country to celebrate a family legacy spanning generations.

Corporate Magic transformed the venue into an elegant Supper Club-inspired environment designed to create an intimate and sophisticated experience within one of the world’s largest sports and entertainment venues.

The event was led creatively by Stephen Dahlem, Senior Creative Director at Corporate Magic, who developed the overall vision for the celebration. Working closely with the Jones family and the Corporate Magic team, Dahlem crafted an experience that blended entertainment, storytelling, and personal moments into an unforgettable evening.

One of the evening’s most memorable surprises came when legendary entertainer Tom Jones appeared for a special performance arranged by the Jones children, Charlotte Anderson, Stephen Jones, and Jerry Jones Jr. The performance capped an evening filled with tributes, memories, and recognition of the family’s impact on sports, business, and philanthropy.

Guests also enjoyed a custom-produced video tribute featuring appearances from notable figures including Jon Bon Jovi, Jamie Foxx, Jimmy Johnson, Michael Irvin, and a variety of sports broadcasting personalities. The evening brought together an extraordinary gathering of guests from the worlds of professional sports, entertainment, media, and business.

Attendees included NFL Commissioner Roger Goodell, broadcasters Al Michaels, Troy Aikman, and Joe Buck, Dallas Cowboys players and alumni, AT&T Chairman and CEO Randall Stephenson, Papa John’s founder John Schnatter, Kentucky Derby-winning horse breeders Kenny and Lisa Troutt, and many of the Jones family’s longtime friends and associates.

Corporate Magic managed all aspects of the event’s creative development and production execution, including concept development, scenic design, staging, technical production, entertainment integration, video content, guest experience planning, and event logistics.

“Celebrations like this are about much more than marking a date on a calendar,” said Jim Kirk, Chief Executive Officer and President of Corporate Magic. “Stephen Dahlem and our creative team developed an experience that reflected the family’s history, relationships, and accomplishments while creating new memories that would be shared for years to come.”

Creating an intimate atmosphere inside AT&T Stadium required extensive planning and coordination. Corporate Magic’s team transformed the venue into a destination that felt both grand and personal, combining sophisticated design, live entertainment, and meaningful storytelling throughout the evening.

For Corporate Magic, the project demonstrated the company’s ability to create highly personalized experiences at an extraordinary scale, helping clients celebrate life’s most important moments through thoughtful design, creative vision, and flawless execution.

About Corporate Magic

Corporate Magic is an award-winning creative agency specializing in creative services, strategic communications, live experiences, broadcast productions, and high-end events. Since 1986, Corporate Magic has partnered with leading organizations to create experiences that engage audiences, strengthen connections, and inspire action.