PARK CITY, Utah — October 22, 2012 — Land Rover North America unveiled the fourth-generation Range Rover through an ambitious launch event produced by Corporate Magic, transforming the mountainside setting of Montage Deer Valley Resort into a dramatic stage for one of the brand’s most important vehicle introductions.

The event marked both the North American debut of the all-new Range Rover and Land Rover’s 25th anniversary in North America. Designed to celebrate the heritage of one of the automotive industry’s most iconic luxury vehicles, the launch combined large-scale projection, immersive storytelling, custom technology, and live production to create a memorable experience for Land Rover retailers from across the continent.

Corporate Magic was selected to develop and produce the reveal experience, working closely with Land Rover North America to create a presentation worthy of the company’s flagship vehicle. The all-new Range Rover represented a significant milestone for the brand as the world’s first SUV built on a lightweight, high-strength all-aluminum body structure, delivering advancements in luxury, performance, sustainability, and off-road capability.

Set against the dramatic backdrop of Deer Valley’s mountains, the reveal featured a procession showcasing the first three generations of Range Rover vehicles before introducing the newest model to more than 200 North American retailers and invited guests.

A centerpiece of the evening was a large-scale projection experience mapped directly onto the mountainside, creating a custom visual environment that highlighted the vehicle’s design, heritage, and capabilities. The production culminated with a dramatic three-dimensional projection sequence that transformed the natural landscape into a storytelling canvas.

“Land Rover allowed us to pull out all the stops for this one because a vehicle as significant as the all-new Range Rover deserved an equally significant introduction,” said Stephen Dahlem, Senior Creative Director at Corporate Magic. “The mountain setting gave us the opportunity to showcase the vehicle’s iconic design and legendary capability in a way that felt authentic to the brand.”

Supporting the production, GoVision provided state-of-the-art LED display technology that delivered larger-than-life visuals for attendees while showcasing custom video content produced by Corporate Magic.

The experience continued the following day during Land Rover’s retailer meetings, where Corporate Magic constructed a 270-degree wraparound presentation environment inside the Grand Ballroom at Montage Deer Valley. The immersive presentation space was designed to surround attendees with content and reinforce excitement surrounding the vehicle’s official launch.

To support the presentation, Corporate Magic developed a custom five-camera mounting system specifically for the project. The patented rig allowed production teams to capture footage from multiple locations around the world and seamlessly combine the material into a unified visual experience.

“Jim Kirk and the team envisioned a presentation that required capabilities that simply did not exist at the time,” said Meg Lohr, International Account Manager at Corporate Magic. “To achieve the creative vision, we developed a custom camera solution that allowed us to capture and present content in an entirely new way.”

The project demonstrated Corporate Magic’s ability to combine innovation, technology, storytelling, and live production to support major product introductions for some of the world’s most recognized brands.

For Corporate Magic, the launch represented another example of how immersive experiences can strengthen product messaging, build audience excitement, and create memorable moments that extend beyond a traditional unveiling.

About Corporate Magic

Corporate Magic is an award-winning creative agency specializing in creative services, strategic communications, live experiences, broadcast productions, and high-end events. Since 1986, Corporate Magic has partnered with leading organizations to create experiences that engage audiences, strengthen connections, and inspire action.