Gaylord Opryland Grand Re-Opening

Introduction

We produced the grand re-opening of Nashville’s Gaylord Opryland Resort & Convention Center, which had been devastated by flooding the previous year. The multi-faceted event signaled to meeting planners and industry executives that the resort was fully restored and open for business.

Year

2010

Category

Corporate

Press Event

Location

Nashville, TN

Fireworks in the sky over the Gaylord Opryland Hotel Resort at night

Title

A triumphant return to center stage

After destructive flooding, the resort invested hundreds of millions to propel the property to new heights. The Gaylord Opryland Hotel & Convention Center enlisted Corporate Magic to plan and produce a three-day extravaganza showcasing the grand re-opening to top meeting planners and travel industry executives. Highlights included a magnificent public Christmas tree and hotel lighting ceremony, a blockbuster atrium production, and performances by Trace Adkins, Sheryl Crow, and Keith Urban. Enhanced with choreography, staging, lighting, video, and a cast of over 300 performers, the event combined entertainment with strategic messaging. Corporate Magic’s efforts earned the prestigious “2011 Gala Award” from Special Events magazine.

Gaylord Opryland Resport stage with dancers and ribbons

Gaylord Opryland Resport with Keith Urban

Title

Hitting all the right notes

The grand re-opening raised Gaylord Opryland’s profile among meeting planners and travel executives, generating extensive media coverage and industry buzz. The celebration showcased the resort’s renovations and positioned it as a premier destination, directly driving increased group bookings and client interest. Corporate Magic’s production talents ensured the event delivered both vivid experiences and measurable business results.

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animated image of the event with fireworks

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Let’s talk.

Tell us about your project. We’ll tell you how we can help.

The first step.

Find out if Corporate Magic is a good fit for your organization.

The next move.

We’ll devise a detailed plan, budget, and timeline for your project.

Let’s talk.

Tell us about your project. We’ll tell you how we can help.

The first step.

Find out if Corporate Magic is a good fit for your organization.

The next move.

We’ll devise a detailed plan, budget, and timeline for your project.