Honoring a legacy that changes lives
To mark a century of extraordinary impact, the big objective was to spotlight the organization’s life-changing work. The evening began with the Taste United Food & Wine Festival powered by Vistra, showcasing over 60 of North Texas’ most beloved chefs, restaurants, and wineries.
A special Patron Dinner presented by Kimberly-Clark brought together more than 1,000 civic and business leaders—including Barbara Bush, Darren Woodson, Rolando Blackmon, Marty Turco, and many more—to honor United Way’s enduring generosity and influence.
The celebration culminated in the Centennial Celebration Concert presented by PepsiCo, featuring not one but two world-renowned headliners: Rock and Roll Hall of Famer and philanthropist Janet Jackson and country superstar Blake Shelton. Joined by 30,000 ecstatic fans, this unforgettable concert was the perfect finale to the ultimate “Party with a Purpose.”
Raising record-setting funds to create greater change
Every 18 seconds, United Way of Metropolitan Dallas touches a life in North Texas. Across its 100-year history, the organization has improved outcomes for millions of individuals and families. The Centennial Celebration served as a powerful capstone to United Way’s record-breaking 2023–2025 campaign, which raised more than $64 million to sustain transformational work for years to come.
Corporate Magic stood alongside partners, crew members, specialists, and teammates who brought real skill and commitment to this show. We are especially grateful to Todd Events, who invited us to partner with them on this milestone celebration and whose trust made our involvement possible. We are also grateful to the United Way of Metropolitan Dallas for trusting us with such a meaningful moment, and to Tony Fay Public Relations for championing the wow and the thoughtful way they guide major organizations through moments that matter.
