Crafting a moment of national significance
Corporate Magic flawlessly executed the high-profile groundbreaking ceremony for the George W. Bush Presidential Center at Southern Methodist University. The exclusive, invitation-only event, attended by 3,000 guests, featured President Bush and other distinguished speakers. Months of meticulous planning by Corporate Magic’s team ensured the ceremony ran without a hitch. Every logistical detail was expertly managed, from entry and exit points to tent positioning and accommodations for potential protestors. Throughout the hour-long ceremony, Corporate Magic’s creative expertise was on full display. Specially produced video clips highlighted key moments from Bush’s presidency, accompanied by a patriotic video montage and custom musical scores. The program featured speeches by Laura Bush, Dick Cheney, Condoleezza Rice, and other dignitaries, interspersed with captivating performances by the SMU Southern Gentlemen and Belle Tones choirs. The III Corps Fort Hood Audie Murphy Club provided a dignified military presence, rounding out a ceremony that balanced prestige, emotion, and spectacle.
From groundbreaking to global influence
The groundbreaking marked an outstanding start for the Presidential Center, which now stands as a testament to a president who navigated some of modern history’s most challenging events with courage and conviction. It is a place where people can learn, debate, and discuss issues that will shape the future. Since opening, more than two million visitors have toured the museum, generating an estimated $2 billion in economic impact across North Texas.
