Shifting gears to a bold new brand
The brand refresh marked a shift from the company’s “Zoom-Zoom” performance-focused marketing to a more sophisticated strategy—“Feel Alive”—that highlighted polished design, better materials, and a refined driving experience. To tell the story of the new brand and its impact on dealers and customers, Corporate Magic took a film crew to multiple locations, capturing a deeper emotional connection between car and driver. At the Brand Summit, the video was shown on an immense 4K wall, creating a truly thrilling experience for the dealers. Corporate Magic managed every aspect of the meeting—from online registration and logistics to presentations and lab breakouts—reinforcing the new Mazda brand at every touchpoint.
From vision to action
The show-stopping video gave dealers a breathtaking overview of the refreshed brand, setting the tone for the entire conference. Lab breakouts provided a hands-on look at the updated vehicle lineup, while presentations and sessions offered deeper insights into the new strategy and updated features. By the end of the event, dealers left fully engaged, inspired, and ready to sell the brand to customers nationwide.
