Exploring boundless possibilities
At this extraordinary event, we wanted to ensure that the essence of the Salvation Army’s work—serving without limits—was felt by everyone in attendance. Corporate Magic infused the theme of “Boundless” into every element, guiding all creative and technical decisions. The result was an imaginative integration of messaging and technology that amplified the emotional power of the event. We assembled a team of 250 professionals, including those who had worked on the London 2012 Olympics opening ceremonies. The five-day celebration involved seven general sessions, each with multiple performances. Corporate Magic created a dedicated one-to-one rehearsal space, ensuring each session was ready while another was being executed. The state-of-the-art LED screens, spanning 147 feet wide and 40 feet high, created a storytelling canvas like no other. The performances by 40 international groups—from hula dancers to Chinese lion dancers—were a reflection of the organization’s global reach and commitment to serving every corner of the world. On the final day, more than 2,500 participants—representing each of the 126 countries which have Salvation Army ministry—marched to Buckingham Palace, creating a living metaphor of forward momentum.
Inspiring action around the globe
This legendary anniversary is still remembered for the deep emotional connections it fostered. Attendees left the event recommitted to the Salvation Army’s mission, ready to continue their work of service and compassion in their own communities. Cutting-edge technology allowed us to reach millions through live streaming, and social media engagement further spread the message. Corporate Magic ensured that the event’s message reached far beyond the O2 Arena, touching people worldwide.











