Salvation Army 150th Anniversary

Salvation Army 150th Anniversary

London, UK

London, UK

This landmark celebration was an opportunity to share a message of compassion and hope with the entire world. Corporate Magic helped transform this vital message into an experience with enduring impact. With 16,000 attendees from 126 countries gathered at London’s O2 Arena, the event honored the organization’s legacy while laying a path for the future.

The Salvation Army logo in black

Year

2017

Category

/

International

Location

London, UK

London, UK

This landmark celebration was an opportunity to share a message of compassion and hope with the entire world. Corporate Magic helped transform this vital message into an experience with enduring impact. With 16,000 attendees from 126 countries gathered at London’s O2 Arena, the event honored the organization’s legacy while laying a path for the future.

The Salvation Army logo in black

Year

2017

Category

/

International

Location

London, UK

Salvation Army 150th Anniversary with thousands of attendees sitting in the O2 arena
Salvation Army 150th Anniversary with thousands of attendees sitting in the O2 arena
Salvation Army 150th Anniversary with thousands of attendees sitting in the O2 arena
Salvation Army 150th Anniversary entrance hall with event banners and attendees
Salvation Army 150th Anniversary entrance hall with event banners and attendees
Salvation Army 150th Anniversary entrance hall with event banners and attendees
Salvation Army 150th Anniversary attendees walking past wall graphics displaying the mission
Salvation Army 150th Anniversary attendees walking past wall graphics displaying the mission
Salvation Army 150th Anniversary attendees walking past wall graphics displaying the mission

Description

Description

Description

Exploring boundless possibilities

At this extraordinary event, we wanted to ensure that the essence of the Salvation Army’s work—serving without limits—was felt by everyone in attendance. Corporate Magic infused the theme of “Boundless” into every element, guiding all creative and technical decisions. The result was an imaginative  integration of messaging and technology that amplified the emotional power of the event. We assembled a team of 250 professionals, including those who had worked on the London 2012 Olympics opening ceremonies. The five-day celebration involved seven general sessions, each with multiple performances. Corporate Magic created a dedicated one-to-one rehearsal space, ensuring each session was ready while another was being executed. The state-of-the-art LED screens, spanning 147 feet wide and 40 feet high, created a storytelling canvas like no other. The performances by 40 international groups—from hula dancers to Chinese lion dancers—were a reflection of the organization’s global reach and commitment to serving every corner of the world. On the final day, more than 2,500 participants—representing each of the 126 countries which have Salvation Army ministry—marched to Buckingham Palace, creating a living metaphor of forward momentum.

Salvation Army 150th Anniversary hundreds of attendees moving under a branded arch
Salvation Army 150th Anniversary hundreds of attendees moving under a branded arch
Salvation Army 150th Anniversary hundreds of attendees moving under a branded arch
Salvation Army 150th Anniversary Boundless swag bags
Salvation Army 150th Anniversary Boundless swag bags
Salvation Army 150th Anniversary Boundless swag bags
Salvation Army 150th Anniversary kick off parade
Salvation Army 150th Anniversary kick off parade
Salvation Army 150th Anniversary kick off parade
Salvation Army 150th Anniversary staging arena with giant LED wall displaying the Boundless theme logo
Salvation Army 150th Anniversary staging arena with giant LED wall displaying the Boundless theme logo
Salvation Army 150th Anniversary staging arena with giant LED wall displaying the Boundless theme logo
Salvation Army 150th Anniversary staging with mood lighting and a cross on stage
Salvation Army 150th Anniversary staging with mood lighting and a cross on stage
Salvation Army 150th Anniversary staging with mood lighting and a cross on stage
Salvation Army 150th Anniversary arena with logo and staging
Salvation Army 150th Anniversary arena with logo and staging
Salvation Army 150th Anniversary arena with logo and staging

Results

Results

Results

Inspiring action around the globe

This legendary anniversary is still remembered for the deep emotional connections it fostered. Attendees left the event recommitted to the Salvation Army’s mission, ready to continue their work of service and compassion in their own communities. Cutting-edge technology allowed us to reach millions through live streaming, and social media engagement further spread the message. Corporate Magic ensured that the event’s message reached far beyond the O2 Arena, touching people worldwide. 

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The first step.

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The next move.

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Have a project in mind?

By submitting, you agree to our Privacy Policy.

Let’s talk.

Tell us about your project. We’ll tell you how we can help.

The first step.

Find out if Corporate Magic is a good fit for your organization.

The next move.

We’ll devise a detailed plan, budget, and timeline for your project.