Thermador Brand Launch

Thermador Brand Launch

Introduction

Introduction

For this premium home appliance company, Corporate Magic produced the largest brand launch in the company’s 100+ year history. The event dazzled from start to finish, beginning with a stunning projection-mapped entrance and culminating in a surprise concert by the internationally renowned band One Republic.

Logo for Thermador

Year

2015

Category

Location

Las Vegas, NV

Introduction

For this premium home appliance company, Corporate Magic produced the largest brand launch in the company’s 100+ year history. The event dazzled from start to finish, beginning with a stunning projection-mapped entrance and culminating in a surprise concert by the internationally renowned band One Republic.

Logo for Thermador

Year

2015

Category

Location

Las Vegas, NV

Thermador even entrance with projection mapping and lighting
Thermador even entrance with projection mapping and lighting
Thermador even entrance with projection mapping and lighting
Thermador interactive, holographic panels showcasing products
Thermador interactive, holographic panels showcasing products
Thermador interactive, holographic panels showcasing products
Thermador interactive panel inside the ballroom
Thermador interactive panel inside the ballroom
Thermador interactive panel inside the ballroom

Description

Description

Description

Revealing the power of connectivity 

Designed to highlight Thermador’s new line of connected kitchen products, the event was held in a specially designed circular venue, complete with a projection-mapped entrance that signaled to attendees they were in for something very special. Eye-popping video displays delivered an overview of Thermador’s interactive appliances, including the latest in refrigeration and dishwashing. This event also marked the launch of the Thermador one-two-free promotion, emphasizing the brand's dedication to combining advanced design with practical functionality. Attendees had the chance to interact with the new appliances, exploring the advanced features and superior craftsmanship that characterize the Thermador brand. The evening's highlight was an unexpected performance by One Republic, aligning with the event's theme of luxury and high-quality entertainment. 

Thermador ballroom before attendee arrivals, logo on the wall with custom white seating in blue hue lighting
Thermador ballroom before attendee arrivals, logo on the wall with custom white seating in blue hue lighting
Thermador ballroom before attendee arrivals, logo on the wall with custom white seating in blue hue lighting
Thermador attendees inside demo ballroom with candles, moodlighting and staging
Thermador attendees inside demo ballroom with candles, moodlighting and staging
Thermador attendees inside demo ballroom with candles, moodlighting and staging
Thermador wall projecting solcial media feeds in the backdrop as silhouettes of attendees move about the room
Thermador wall projecting solcial media feeds in the backdrop as silhouettes of attendees move about the room
Thermador wall projecting solcial media feeds in the backdrop as silhouettes of attendees move about the room
Thermador attendee interacting with touch screen that demonstrates new dish washer product
Thermador attendee interacting with touch screen that demonstrates new dish washer product
Thermador attendee interacting with touch screen that demonstrates new dish washer product
Thermador ballroom with 360 degree LED wall
Thermador ballroom with 360 degree LED wall
Thermador ballroom with 360 degree LED wall
Thermador ballroom with center stage with perfomers wearing headgear painting in virtual real time
Thermador ballroom with center stage with perfomers wearing headgear painting in virtual real time
Thermador ballroom with center stage with perfomers wearing headgear painting in virtual real time
Thermador after party with band One Republic
Thermador after party with band One Republic
Thermador after party with band One Republic

Results

Results

Results

A launch that delivered real impact

The brand launch was a powerful showcase for Thermador’s premium connected kitchen line, and attendees left the event excited and informed about the company’s latest innovations. Corporate Magic's expert production ensured the event ran smoothly, highlighting our ability to produce engaging corporate events and magical experiences.

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Let’s talk.

Tell us about your project. We’ll tell you how we can help.

The first step.

Find out if Corporate Magic is a good fit for your organization.

The next move.

We’ll devise a detailed plan, budget, and timeline for your project.