Where every detail blooms
Corporate Magic served as the comprehensive management firm for the Tournament of Roses Parade for many years, overseeing overall planning, design, and coordination. We also produced and directed the international pool feed broadcast of the parade’s opening, mid-parade, and finale productions, ensuring viewers across the country and around the world shared in the emotion, artistry, and spirit of the event in real time. For this time-honored celebration, every aspect of our work—from design to direction to staging—reflected a deep responsibility to preserve and honor what the Rose Parade means to so many people.
Broadcasting the magic far and wide
For the thousands watching the parade in Pasadena and the millions at home, the event provides the hope of a fresh beginning. Our creative excellence and meticulous attention to detail ensured that the parade was memorable and meaningful, year after year.
