United Way of Metropolitan Dallas 90th Anniversary

Introduction

To raise funds for North Texas communities, Corporate Magic helped United Way celebrate its landmark 90th anniversary in spectacular style at AT&T Stadium. Attended by over 30,000, the event featured honored dignitaries as well as terrific performances by Usher and Blake Shelton.

Year

2017

Category

Corporate

Celebrity

Location

Arlington, TX

United Way of Metropolitan Dallas county music artist Blake Shelton on stage with crow in foreground

United Way of Metropolitan Dallas USHER and Blake Shelton on stage together

Description

Uniting stars for a great cause

The “Unite Forever Gala” began with a red-carpet entrance and seated dinner on the football field. United Way CEO Jennifer Sampson, event chairs Charlotte Jones Anderson and Troy Aikman, and former Dallas Cowboys players shared their memories of the organization’s impact on the community. Honorary chair and former first lady Laura Bush, alongside her daughters Barbara Bush and Jenna Bush Hager, also spoke about their connection to United Way. The concert was headlined by music superstars Usher and Blake Shelton, each delivering an electrifying show. The evening’s finale was a confetti-filled display featuring United Way staff, select volunteers, and the Dallas Cowboys Cheerleaders joining the artists onstage. VIP guests attended an exclusive after-party with late-night bites, music by DJ Lucy Wrubel, and even an appearance by the Usher dancers.

United Way of Metropolitan Dallas staging and audience tables wide view from above

United Way of Metropolitan Dallas Troy Aikman and Charlotte Jones smiling

United Way of Metropolitan Dallas speakers Laura Bush and daughters

United Way of Metropolitan Dallas widew view of stage and giant LED screen showing USHER smiling

United Way of Metropolitan Dallas staging with USHER perfoming on platform

United Way of Metropolitan Dallas end of show with Blake Shelton and USHER

Results

Furthering a vital mission

The star-studded gala successfully raised over $10 million. These funds supported United Way of Metropolitan Dallas’ mission to improve lives and create change in North Texas by focusing on education, income, and health.

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animated image of the event with fireworks

National Medal of Honor Museum Grand Opening

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Let’s talk.

Tell us about your project. We’ll tell you how we can help.

The first step.

Find out if Corporate Magic is a good fit for your organization.

The next move.

We’ll devise a detailed plan, budget, and timeline for your project.

Let’s talk.

Tell us about your project. We’ll tell you how we can help.

The first step.

Find out if Corporate Magic is a good fit for your organization.

The next move.

We’ll devise a detailed plan, budget, and timeline for your project.