Corporate Magic Creates Immersive Exhibition for Girl Scouts 100th Anniversary at the State Fair of Texas

DALLAS, Texas — August 15, 2012 — Corporate Magic was selected by Girl Scouts of Northeast Texas to design and produce The 100th Girl Scout Experience, a large-scale interactive exhibition celebrating the 100th anniversary of Girl Scouts during the 2012 State Fair of Texas.

Presented by AT&T and hosted in the historic Hall of State at Fair Park, the exhibition was created to commemorate a century of Girl Scout leadership while introducing new generations to the organization’s enduring mission of developing girls into confident leaders and changemakers.

The immersive experience transformed the Hall of State into a technology-driven environment filled with interactive exhibits, historical storytelling, and hands-on activities. Designed and produced by Corporate Magic, the exhibition combined digital experiences, large-scale scenic elements, mobile technology, and educational content to create an engaging journey through the history and future of Girl Scouts.

Among the featured attractions were a virtual Girl Scout troop and campfire, a digital recreation of Girl Scouts founder Juliette Gordon Low’s Savannah home as it appeared in 1912, an interactive mobile scavenger hunt, and oversized walk-through Girl Scout cookie boxes designed to celebrate one of the organization’s most recognizable traditions.

Working closely with Girl Scouts of Northeast Texas and presenting sponsor AT&T, Corporate Magic developed an experience that balanced historical reflection with a forward-looking vision of leadership development for young women.

“We are thrilled to have the opportunity to showcase both the history of the past 100 years of Girl Scouts as well as our vision for the development of female leadership for the 21st century,” said Colleen Walker, CEO of Girl Scouts of Northeast Texas. “Working closely with Corporate Magic and AT&T, we believe this exhibition illustrates the potential girls and women have to change our world.”

For Corporate Magic, the project represented an opportunity to create an experience that would resonate with multiple generations of Girl Scouts, volunteers, alumnae, and families attending the State Fair.

“This was designed to be a highly interactive environment that would celebrate the organization’s history while creating memorable experiences for visitors of all ages,” said Stephen Dahlem, Senior Creative Director at Corporate Magic. “We wanted every guest to leave with a stronger connection to the impact Girl Scouts has had over the last century and the opportunities it continues to create for future generations.”

Throughout the State Fair, the exhibition served as a gathering place for current Girl Scouts, alumnae, volunteers, corporate supporters, and fairgoers from across Texas and beyond. Additional exhibits highlighted the history of Girl Scouts in Texas and the work of Girl Scouts of Northeast Texas through its Centers of Excellence and leadership programs.

The 100th Girl Scout Experience demonstrated how immersive storytelling, interactive technology, and thoughtful experience design can help organizations celebrate important milestones while strengthening engagement with future audiences.

About Corporate Magic

Corporate Magic is an award-winning creative agency specializing in creative services, strategic communications, live experiences, broadcast productions, and high-end events. Since 1986, Corporate Magic has partnered with leading organizations to create experiences that engage audiences, strengthen connections, and inspire action.