FRISCO, Texas — September 8, 2022 — The Dallas Cowboys launched a new season with a high-energy kickoff event produced by Corporate Magic at Ford Center, located at the team’s World Corporate Headquarters in Frisco, Texas.

Created to celebrate America’s Team and build excitement for the season ahead, the event brought together current players, franchise legends, team leadership, Dallas Cowboys Cheerleaders, fans, media, and invited guests for an unforgettable night of entertainment and recognition.

The evening opened with a vibrant blue carpet arrival experience as the 2022 Cowboys roster entered the venue led by head coach Mike McCarthy. The Dallas Cowboys Cheerleaders helped launch the program with a show-stopping opening performance that set the tone for the night.

Throughout the event, fans were treated to appearances from some of the most celebrated figures in Cowboys history, including Emmitt Smith, Roger Staubach, Michael Irvin, and Troy Aikman. The program included awards, special presentations, player moments, and tributes honoring the legacy and future of the organization.

A highlight of the evening was the induction of Troy Aikman and Michael Irvin into the Dallas Cowboys Ring of Honor, recognizing their extraordinary contributions to one of the most successful eras in franchise history. The emotional ceremony celebrated two players whose achievements helped define generations of Cowboys football.

The celebration continued with a live performance by country music star Jake Owen, bringing the evening to a powerful close as the crowd sang, danced, and celebrated the start of another Cowboys season.

Corporate Magic worked closely with the Dallas Cowboys to develop and produce the full event experience, combining staging, live entertainment, celebrity appearances, broadcast-style production, fan engagement, and team storytelling into a polished, high-impact program.

The event generated significant excitement surrounding the upcoming season while creating memorable moments for fans both in attendance and following the celebration through media coverage and social platforms. By bringing together current players, Hall of Fame legends, and Cowboys supporters, the evening reinforced the organization’s deep connection with its fan base and longstanding tradition of excellence.

For Corporate Magic, the production reflected the company’s long-standing ability to create large-scale sports and entertainment experiences that celebrate achievement, strengthen audience connection, and generate enthusiasm around major moments.

About Corporate Magic

Corporate Magic is an award-winning creative agency specializing in creative services, strategic communications, live experiences, broadcast productions, and high-end events. Since 1986, Corporate Magic has partnered with leading organizations to create experiences that engage audiences, strengthen connections, and inspire action.