DALLAS, Texas — April 7, 2010 — As North Texas prepared to host Super Bowl XLV, Corporate Magic played a key role in the planning and production efforts surrounding one of the largest sporting events ever held in the region while helping showcase the capabilities of local businesses on a national stage.

Selected as the official production company for the North Texas Super Bowl XLV Host Committee and the Dallas Cowboys, Corporate Magic was part of a broad effort to deliver a world-class experience for visitors, sponsors, media organizations, and football fans traveling to North Texas for the championship game.

The economic impact of the Super Bowl extended far beyond the stadium. Through partnerships with the NFL, the North Texas Super Bowl XLV Host Committee, and regional organizations, hundreds of local businesses were introduced to opportunities connected to the event, ranging from hospitality and transportation services to event production, promotional products, food service, and logistics support.

The NFL’s Emerging Business Program was designed to help minority-owned, women-owned, and disadvantaged businesses compete for contracts related to the Super Bowl and associated events. By the spring of 2010, approximately 1,800 North Texas businesses had registered to participate.

For many companies, the opportunity represented more than a single contract. Participation offered access to new relationships, national visibility, and future business opportunities that could continue long after the game was played.

As one of the region’s leading event production firms, Corporate Magic understood both the complexity of the undertaking and the potential benefits for the North Texas business community.

The company had already built a reputation for producing large-scale corporate meetings, public celebrations, and broadcast events for leading organizations across the country. Super Bowl XLV represented an opportunity to showcase not only North Texas as a destination, but also the depth of talent and expertise available throughout the region.

The scale of the event required collaboration among hundreds of organizations, vendors, contractors, and creative professionals. For Corporate Magic, the project reflected the importance of bringing together public and private partners to create experiences that leave a lasting impression on visitors while generating meaningful economic activity for the host community.

Beyond the immediate economic benefits, many business leaders viewed the Super Bowl as a catalyst for long-term growth and visibility. The event provided local companies with opportunities to work alongside national brands, build new relationships, and demonstrate their capabilities on one of the world’s largest stages.

Corporate Magic’s involvement in Super Bowl XLV reinforced the company’s long-standing commitment to helping organizations create memorable experiences while contributing to the communities in which those events take place.

About Corporate Magic

Corporate Magic is an award-winning creative agency specializing in creative services, strategic communications, live experiences, broadcast productions, and high-end events. Since 1986, Corporate Magic has partnered with leading organizations to create experiences that engage audiences, strengthen connections, and inspire action.