When halftime turns into showtime
Working with Charlotte Jones Anderson—Executive Vice President and Chief Brand Officer of the Dallas Cowboys—Corporate Magic helps conceptualize, design, and produce the popular annual halftime shows. Over the years, this nationally televised event has featured an incredible lineup of superstars, from Kenney Chesney and Kane Brown to Destiny’s Child and Carrie Underwood. A recent halftime show featured the legendary Dolly Parton, who delivered an exhilarating set of some of her biggest hits and selections from her album ‘Rockstar.”
Entertainment that gives back
Each year, the Dallas Cowboys Thanksgiving Halftime Shows captivate football and music fans across the nation, delivering a mix of high-level production and star power. Beyond entertainment, the shows serve a greater purpose, inspiring millions of viewers to contribute to the Salvation Army’s Red Kettle Campaign. Corporate Magic helps amplify the campaign’s reach and reinforces the message of giving and community support on a national scale.
